Task
It is necessary to create merch for the «VTB Country» charity foundation. It is important that it is stylish and attracts the attention of young people. Merch should not evoke emotions of pity and have moral pathos. It should be simple, warm, stylish and creative.
Concept
«By a single thread» (Нитью единой) is the slogan of the collection, which expresses the ideas of the «VTB Country» charitable foundation. When people uniteto carry out common affairs, the country develops faster. It’s also easier to do good together. Thread is a symbol of merch, the main detail that is used everywhere. Threads are sewn into the text and form the letter e, similar to the VTB sign; they hold pockets, fasten sleeves, and hang chaotically from T-shirts. The VTB sign is also present on all items in the collection. It is formed by the dashes in the letter “e” in the logo. It is outlined using a cord that runs through the hood of the hoodie.
